Marketing Portfolio
Content & Creative Work
As Director of Marketing at Zero Emission Industries, I drove all marketing activities across the organization — from video production and sales collateral to event strategy and earned media. This isn't a full picture of that work; I lost access to much of the content after leaving the company, but I'm happy to share more — just reach out.
During a brand pivot to defense, I also built zeroei.com — ZEI's public-facing site repositioned for government and defense audiences.
Video Content
Zero Emission Industries Overview
An overview video highlighting the latest technology and products showcased by ZEI at their Hydrogen Day lunch event.
Written & Collateral
ZEI Solutions Package
Comprehensive overview of ZEI's full product portfolio and go-to-market positioning, designed for enterprise and government procurement audiences.
MIOS Product Presentation
Product deck for MIOS — ZEI's Marine Intelligence Operating System — covering core capabilities, use cases, and competitive differentiation.
H2 Defense Teaser
Redacted teaser outlining ZEI's hydrogen fuel cell technology applications in defense and government maritime contexts.
FTcase Spec Sheet — Dual Use
Technical specification sheet for the FTcase platform covering both commercial and defense dual-use configurations.
FTcase Launch Spec Sheet — Commercial
Commercial launch specification sheet for the FTcase product line, developed for dealer and distributor audiences.
Events
TEVCON
April 2025 · San Diego, CA
Built all booth materials and managed ZEI's presence at this defense industry conference, engaging defense contractors, government agencies, and procurement officers on ZEI's hydrogen technology applications.
- End-to-end booth design and collateral creation
- Engaged defense contractors and government stakeholders
- Positioned ZEI hydrogen tech for defense use cases
Pikes Peak International Hill Climb
June 2025 · Colorado Springs, CO
Supported Honda Racing Corporation in their first-ever attempt at Pikes Peak with a hydrogen-powered race car. ZEI served as the sole fueling partner — leveraging the event through press placements and Fan Day activation to drive broad public engagement.
- Sole hydrogen fueling partner for HRC's Pikes Peak debut
- Press placements throughout the race weekend
- Fan Day activation with hands-on hydrogen technology demo
FCV Vanguard Launch Event
October 8, 2024 · San Francisco, CA
Secured a spot in a16z Tech Week's Hydrogen Day for the public unveiling of the world's first hydrogen fuel cell speed boat. Orchestrated the full event experience showcasing ZEI's suite of hydrogen technology solutions to investors, press, and industry leaders.
- World's first hydrogen fuel cell speed boat — public debut
- Selected for a16z Tech Week · Hydrogen Day (10/08)
- Full ZEI hydrogen technology portfolio on display
American Clean Transportation Expo
May 2024 · Long Beach, CA
Drove product material and brand messaging for the commercial transportation audience at North America's largest clean tech event. Created the opportunity to live demo FTcase alongside hydrogen truck OEMs — a first for ZEI in the commercial market.
- Live FTcase demo with hydrogen truck OEM partners
- Commercial market-targeted brand messaging and collateral
- Engaged fleet operators, carriers, and commercial buyers
Press
Forbes
June 2025
“The FTcase is barely larger than carry-on luggage but can transform any gaseous hydrogen supply into a complete hydrogen fueling station — enabling Honda Racing's historic first-ever hydrogen-powered attempt at Pikes Peak.”
Suitcase-Sized Device To Pump Hydrogen Into Honda Fuel Cell Pikes Peak Racer
Read Article
Automotive News — Shift Podcast
October 2024
“Motlow outlined how ZEI's portable fueling technology is tackling the 'chicken and egg' problem of hydrogen adoption — making it possible to operate where no infrastructure exists.”
ZEI's John Motlow on Solving Hydrogen Infrastructure Challenges (Episode 273)
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Fast Company
2024
“It's the only vessel in the world where you can actually drink the exhaust — a milestone made possible by the hydrogen fuel cell powertrain developed by Zero Emission Industries.”
The World's First Hydrogen-Fueled Ferry Service Just Started Running in San Francisco
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The InEVitable — MotorTrend
December 2024
“Joe Pratt joins MotorTrend's Ed Loh and Jonny Lieberman to break down how ZEI is bringing hydrogen fuel cell technology to the marine industry — and why boats may be hydrogen's killer app.”
Hydrogen Powered Boats with Zero Emission Industries CEO Joe Pratt
Read Article
Want to see more?
Explore the full product strategy and career experience behind this work, or reach out directly.