Product Strategy
Building products from 0 to launch that solve real problems and
create lasting value.
My Approach
I believe great products start with deep customer understanding. I work hard to understand the intricacies of market forces and how that impacts customers, the product roadmap, and the business. I pride myself on my cross-functional communication, translating complex technical requirements and product strategies to high-level goals for Engineering, GTM, and leadership team alignment.
Key Frameworks
My product approach is built on these core principles
Customer Empathy
I start every product decision by deeply understanding customer pain points and motivations. Through user interviews, surveys, and data analysis, I build empathy that drives product decisions grounded in real user needs, not assumptions.
Data-Driven Insights
I leverage quantitative and qualitative data to validate hypotheses and measure impact. By combining analytics, A/B testing, and user feedback, I ensure product decisions are backed by evidence and aligned with measurable business objectives.
Launch Strategy
Successful launches require meticulous planning and cross-functional coordination. I develop comprehensive go-to-market strategies that align engineering, marketing, sales, and support teams to ensure smooth rollouts and maximum adoption.
Success Metrics
I define clear, measurable KPIs that tie product features to business outcomes. By establishing success criteria upfront and tracking progress rigorously, I ensure accountability and enable data-informed iteration post-launch.
Notable Products
Dental Call Insights
Transforming Healthcare Call Recordings into Actionable Insights.
Built an AI-driven analytics platform to support a low-income dental practice in Southern California, increasing call center transparency and patient engagement understanding. Interviewed with the leadership team of the dental firm to define product requirements and features, leveraging AI assisted coding tools to build, host, and deliver the product myself.
Requirements Gathering - Conducted stakeholder interviews with dental practice leadership to define product requirements and features, translating healthcare business needs into technical product specifications
End-to-End Product Delivery - Leveraged AI-assisted coding tools to build, host, and deliver the analytics platform, combining product management strategy with hands-on technical execution
Customer-Centric Product Definition - Defined product features focused on increasing call center transparency and patient engagement understanding for a low-income healthcare setting
AI-Driven Solution Design - Architected and implemented an AI-driven analytics platform to transform call recordings into actionable insights, demonstrating technical product management capabilities
FTcase
Software Driven Hydrogen Fueling Device for Automated Gaseous Fuel Transfer.
Supported product development from inception to launch for a breakthrough hydrogen fuel cell technology designed for enabling technology adoption in an emerging and dynamic market. Worked closely with product engineering, and GTM teams to define and execute along organizational product development process.
PM and PMM Experience - Guided cross-functional teams through prototype, EVT, DVT, PVT development and launch
Product Inception to First Customer - Supported entire product strategy from grant funded prototype to production launch
Product Launch Strategy - Owned the strategy, messaging, and execution for public product launch in Q3 2024
Customer Engagement - Led partnership with Honda Racing Corporation in Pikes Peak International Hill Climb
H2OS
Hydrogen Operating Software - Complete Mission Control for Zero-Emission Assets
Supported design and requirements gathering for a comprehensive operating software platform that provides total control and oversight of covert, zero-emission hydrogen systems across land, sea, and edge applications. While the product was never fully launched to customers, the foundational work established critical product requirements and design principles.
Requirements Gathering - cross-functional discovery to define core platform capabilities including predictive diagnostics, maintenance scheduling, and remote operation
Design Support - Collaborated with product and engineering teams to translate operator needs into system designs for hydrogen production, storage, distribution, and power production
Interoperability Strategy - Supported plug-and-play integration requirements across ZEI hardware modules to ensure platform extensibility
Platform Management and Fuel Logistics
Vessel Controls System Design
Z-class
Stealth-Capable Hydrogen Fuel Cell Power Systems for Vehicle and Remote Applications
Played a critical role in requirements gathering and initial technical prototype development for ZEI's flagship hydrogen fuel cell power platform. Supported product definition for both vehicle propulsion systems and remote power generators, translating complex technical capabilities into clear value propositions for defense, marine, and industrial customers.
Requirements Gathering - Conducted deep customer discovery to define critical performance requirements including stealth capabilities, power output, and signature management needs
Technical Prototype Development - Collaborated closely with engineering teams during initial prototype development, translating customer operational needs into technical specifications and serving as a project manager
Market Segmentation Strategy - Defined distinct product positioning for vehicle power (tactical operations) versus remote power (forward-operating bases, command outposts) applications
Cross-Domain Application Design - Defined requirements for multi-domain flexibility across ground vehicles, surface craft, UUVs, and mobile support systems
System Architecture Definition - Supported definition of hybrid power system architecture combining fuel cells with surge battery technology for burst power and redundancy
Z-class Engine
Prototype Vessel
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